Why trust Crystal Media + Strategy?

You have a unique business to run, and important tasks to manage. Why WOULD you trust a social media company that didn’t come to you, eager to learn about who you are, and what your business does?

Crystal Media + Strategy not only assesses your brand closely, but also provides distinctive strategic planning for your messaging and social media channels, as well as visual branding such as photography and videography. Backed by proven efficacy, degreed skill and acumen, our organization is ready to make you shine.


I’m Chantal Roeske, founder of Crystal Media + Strategy, Creative Director and Lead Strategist.

I’m a certified word nerd, lake-worshipper and happily dedicated to facilitating the professional development and success of others. I’ve spent the last twenty years working in communications strategy, social media and public relations.


Bachelor's Degrees

I hold B.A.s in both language arts as well as communications, with a focus on public relations and organizational communications.

Master's of Business Administration, Focus on Marketing

My Master’s of Business Adminstration, coupled with a marketing focus, allows me to visualize branding and social media goals through a business lens that facilitates financial goals, branding and company culture.

Mastery Level Photographer and Videographer

I am a published and professional photographer and videographer capable of capturing everything from posed studio and product photography to lifestyle and event coverage.

Published Author and Highly Trained

I am a published writer and blogger, and I am in trained AP style journalism as well as academic writing, social media management and the psychology of marketing, strategic placement, and writing for brand tone and voice.

Meet the Crystal Media + Strategy Team!

Alayna Forester, Director of Sales

Meet Alayna!

As Director of Sales, Alayna helps to identify an organization’s needs while perfectly matching them to Crystal Media + Strategy’s services. With intuitive insight and years of experience in business processes, customer service and project management, she looks forward to creating the perfect fit for your ever-changing branding and social media needs.

Travis Dodge, Content Creation and Project Management

Meet Travis!

As a Content Creator and Project Manager, Travis works to facilitate Crystal Media + Strategy’s master plan for a company. Experienced in many social media platforms, WordPress management and content creation, Travis holds a BA from Michigan State University. His education and background in writing and social studies allows him to identify and target stakeholders. Invested in broadcasting media, industry trends and social habits, Travis applies his knowledge to a company’s overarching strategy goal.

Where Can You Find Crystal Media + Strategy?

Commercial Clients

Crystal Media + Strategy provides services and beautiful branding photography (from corporate to lifestyle, to product) for companies in West Michigan such as Blueberry Haven of Grand Haven, MI, Pinsky Smith Fayette & Kennedy Law Firm of Grand Rapids, My Space Office and Storage of Muskegon, and many more businesses and professionals. Please feel free to ask for extensive portfolio items and recommendations!

Published Work

Find Crystal Media + Strategy’s published photography on Amazon.com, throughout West Michigan on billboards,  on the cover of the Grand Haven Visitor’s Guide, and more!

Good Vibes

“Through the years, Crystal Media + Strategy has offered Joyful Noise Childcare exceptional skills in communications and marketing strategies., helping our company to thrive and putting us a step above the rest! We highly recommend Crystal Media + Strategy.”

— Kelli Mathews, Communications Manager

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